Scoring color values
Use these numbers to review the Brand Tone answer after playing the IKEA card.
- HEX
#0051BA
- RGB
- 0, 81, 186
- HSB
- 214°, 100%, 73%
- HSL
- 214°, 100%, 36%
Nearby blues for comparison
#0038BA#0069BA#165DBA#0051BA#004196Target answer for this round
After you play the IKEA Blue round, compare your guess with the Toon Tone scoring color: #0051BA, RGB(0, 81, 186), and HSB(214°, 100%, 73%).
If your guess was close, use the notes below to see whether hue, saturation, or brightness caused the miss. The goal is not to memorize a universal brand manual; it is to replay this Brand Tone card with a sharper color memory.
The target sits in the blue family at hue 214°. It is in the blue range, where brightness decides whether the target feels vivid or deep. Saturation is 100% and brightness is 73%, so the match depends on more than the broad color name.
Common misses
For this furniture round, the most common miss is sliding the hue too far toward cyan or violet. If your answer looks close but scores poorly, compare the hue before changing every slider.
Watch for lowering saturation until the logo color looks muted. Also avoid treating brightness as secondary even though it changes the match score quickly; brightness changes often explain why a remembered logo color feels correct but does not match the stored target.
Brand and trademark note
IKEA names, marks, and logo artwork belong to their respective owner. Brand Tone is an independent color-memory game. The values on this page describe Toon Tone's game target, not a universal official specification for every IKEA asset.
Memory cues for IKEA Blue
A short plan for replaying the IKEA card without keeping the answer visible.
- Remember the target area first: IKEA Blue from IKEA.
- Set hue near 214°; it is in the blue range, where brightness decides whether it reads vivid, corporate, or deep.
- Use saturation as the second checkpoint: full or nearly full saturation; do not gray it down too early.
- Finish with brightness near 73%; use upper-mid brightness; keep it clear without pushing it to pure neon.
